Tidehouse, by Mizuron

A store that keeps selling while you're at the counter.

Custom online stores for jewellers, fashion labels and brands that care how things look. Built on our own platform, so you're not renting someone else's.

Three sizes of ship

We don't take a cut of your sales.: Odd, apparently. We'll stay odd. Payments go straight to your own Razorpay or Cashfree account.
One stock, shop and website.: On Fleet, your counter and your store share one inventory, so you never sell the last piece twice.
Customers hear from you on WhatsApp.: Order confirmed, packed, shipped, delivered — automatically, from your business number.
“Can I see it first?”: Yes. Shoppers book a visit to try the piece in store. Jewellery sells better in the hand.

At the counter

Polki choker, 22k

2 in the drawer

On your website

Polki choker, 22k

Only 2 left

Nobody touched the website.

Three sizes of ship

Every plan includes payments, inventory, GST invoices, WhatsApp order alerts, shipping integration and book-a-visit.

Port: up to 100 products, and three ships to carry them.

Harbour

Your first store, beautifully made.

₹49,999build, one-time

+ ₹14,999 per year — platform, hosting, updates

Up to 50 products — you provide photos and text
UPI, cards and netbanking through your own Razorpay or Cashfree account
Inventory, orders and GST invoices built in
Order and shipping alerts to your customers on WhatsApp
Shipping-partner integration for labels and tracking
Book-a-visit to see products in store

Live in 21 days · Referrer earns ₹2,500

Start with Harbour

Most chosen

Port

A catalogue that looks shot in a studio.

₹89,999build, one-time

+ ₹24,999 per year — platform, hosting, updates

Up to 100 products
Studio-grade product photos made from your real product shots
Product copy written for you
Everything in Harbour
Jewellery and fashion essentials — sizes, variants, lookbooks

Live in 30 days · Referrer earns ₹4,500

Start with Port

Fleet

Your shop and your store, one stock.

₹1,49,999build, one-time

+ ₹39,999 per year — platform, hosting, updates

Up to 300 products, with catalogue migration
Shared stock between your counter and your online store
Studio-grade photos for your hero products
Full jewellery features — live metal rates, HUID, weight-based pricing
Everything in Port

Live in 45 days · Referrer earns ₹7,500

Start with Fleet

Fixed price. The number you see is the number you pay.
Half after you approve. 50% to start, 50% once you've seen it and said yes.
Yours to keep. Domain in your name, data in your account, everything handed over.

More than 300 products? Tell us about your catalogue and we’ll scope it. Start here. Gateway fees (around 2% on cards) and shipping are paid by you directly, at cost — we don't add anything on top.

On the slipway

The first Tidehouse stores are being built now. Names when they launch — it's their moment, not ours.

A jewellery houseAn online store with live metal rates and book-a-visit.
A fashion studioLookbooks, sizes and made-to-measure orders.